SALES

A driving force in gaining share and revenue, a solid sales strategy is key to ensuring success. The hospitality sales consulting team at SSP will work with you to analyze the strategy, the organizational structure to support the strategy, and the people in place to make your strategy work. Our sales consulting experts can also help you with the tools, talent and training needed to effectively execute a successful hotel sales plan.


STRATEGY

BUSINESS POSITIONING

Determine your place in the market, understand the competition, utilize business intelligence tools to analyze your customer’s perception of your business, and define what separates you from your competitors for your target customers. This analysis will be the basis for the pricing, revenue and marketing strategy that will frame your success.


STRUCTURE

ORGANIZATIONAL ASSESSMENT

Review in depth your overall processes, work environment, and organizational structure to provide the foundation for achieving your evolving business objectives. As your strategy evolves, so must the structure in support of it.

DEPLOYMENT

Maximize performance by aligning the right people with the right markets and organizational structure.

BRAND RESOURCES OPTIMIZATION

Leverage your brand’s resources, from programming and marketing to rewards programs and utilizing available assets, to help you improve performance.

INTEGRATION ACROSS MULTI-DEPARTMENTS

Align product, processes, and strategies to create a balanced synergy between all revenue generating departments. This ensures the customer experience will be built on your brand promise, resulting in guest loyalty and repeat business.

OPTIMIZATION OF MARKETING AND PUBLIC RELATIONS

Maximize ROI once the revenue strategy is designed. Our team will work on selecting the right channels and messaging to optimize performance. Sales, marketing, and public relations are the pillars to deliver on results, and ongoing analytics and customer feedback will further refine your targets and align with the deployment of resources.


PEOPLE

SALES TRAINING

Set your team up for success by providing them with the training, coaching and mentoring tools they need to excel.