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Industry Experts > Jim Hansen
Robert Jones

Jim Hansen

Sales, Marketing, & Operations Executive


Jim Hansen is a Sales, Marketing, and Operations Executive with a “Relentless Pursuit of Excellence” mindset and a proven track record of innovative and strategic approaches to Project Development, Sales, Marketing, and Operations in the hospitality and vacation ownership industry. He has developed and led key functions and initiatives for some of the world’s most admired brands including Wyndham, Hyatt, Hilton, and Marriott. Jim has a demonstrated award-winning ability for developing talent that delivers results and exceeds business goals in areas ranging from revenue creation and multi-channel marketing to call center and hotel operations.

Jim is especially recognized for delivering world-class service to customers while leading corporate partnerships, passionate teams, and new owner acquisition programs. As a result, his performance and contributions have earned him numerous awards including at Wyndham Vacation Ownership where he was a five-time award winner for outstanding achievement in marketing excellence while serving as Senior Vice President, Marketing and Vice President, Contact Center Operations. Perhaps even more impressively while at Marriott Vacation Club International – and where numerous promotions elevated him from Manager of Telemarketing to Vice President of Sales & Marketing – Jim held the company record for being awarded Resort of the Year as the top performer in sales, profit, customer and associate satisfaction for 8 years. During his tenure at MVCI, Jim was also the first-ever recipient of the Leadership Excellence Award (the division’s top award for sales & marketing leadership) and earned the Customer Acquisition Award for 34 consecutive budget periods.

Expertise in solving these types of problems:

  • Drive sales results by ensuring the correct talent, development, compensation, and accountability processes are in place
  • Drive marketing results by identifying current and future customers, effective customer engagement, success measurement, and customer acquisition cost 
  • Drive customer and associate satisfaction through proven processes and engagement techniques
  • Drive ” Relentless Pursuit of Excellence ” in all processes