About Us

Leaders. Experts. Visionaries. Strategists. Partners.



We, the partners and team at SSP, are everything in between. We are leaders from every side of the hospitality industry, and from the moment you set your sights on achievement, we stand with you to spark the ideas that fuel the strategies and ensure your success. From strategic planning consultation, to revenue enhancement support, to sourcing great people, we are here and ready to work with you every step of the way.

our team

Bill Scanlon

President & Chief Executive Officer

Bill Scanlon founded SSP in 2007 with more than 25 years in sales and marketing leadership and corporate roles for the hospitality industry and a well-honed point of view for achieving success. A what-you-see-is-what-you-get leader, Bill joins each client as a partner, channeling the individual attitudes and culture of each company while remaining true to his own vision. A part of the team, but Bill is the one who steps back a bit to process every bit of information that comes his way. The result… an understated, yet highly realized and powerful plan of action focused on success in every sense of the word.

Bill began his career in the hospitality industry with Marriott and spent 20 years culminating with a role as Vice-President Caribbean, Central and South Americas. Following, his tenure as Senior Vice-President of Sales & Marketing at HEI Hotels and Resorts he joined Wyndham Worldwide as their Senior Vice-President of Sales and Marketing.

It’s about being who I am, being human, open, willing to debate. Then I can make the most informed decisions possible.

  • SSP Founding Partner
  • 30-year career in executive sales & marketing leadership roles
  • Strong focus on revenue growth


Chief Operating Officer

Jacqueline Villamil knows what it takes to get business done in the hospitality industry. Efficiently, creatively and expediently, no matter the property’s culture or location, she creates powerful teams from strong individuals, and inspires them to work toward a common goal. Completely bi-lingual and bi-cultural, Jacqueline leads the operation that follows the vision of the company.

As the COO for SSP, Jacqueline’s depth of experience leading teams, managing projects and implementing strategic sales and marketing solutions at top-tier properties in the U.S. and Latin America is an undeniable advantage.

Prior to joining SSP,Jacqueline accrued two decades of experience in sales, marketing and revenue management of upscale, luxury and lifestyle-concept hotels, as the vice president of sales for HEI Hotels & Resorts and in director roles in sales and marketing for Starwood Hotels & Resorts, Hilton Hotels Corporation and Meristar Hotels & Resorts.

Even beyond the most simple definitions of ‘success,’ there’s a common goal that we are all working toward together: I want to create teams that come together as a whole.

  • SSP Founding Partner
  • 20+-year career in executive sales leadership roles
  • Global market expertise


Associate Partner

Bob Holland believes the foundation of success begins with building relationships based on mutual respect and trust, and delivering results through aligned, unified goals. With a proven track record of creating enthusiastic and cohesive teams, Bob brings over 40 years of diverse hospitality experience to SSP, heading up the Operations Discipline business unit.  He is known as a creative and strategic leader who thrives in challenging environments. He has established a solid history of producing substantive financial improvements at both the revenue and profit levels, with an unyielding emphasis on improving customer experience and increasing associate engagement.

Among Bob’s significant accomplishments are overseeing the hurricane restoration, rebranding, and re-launching the Resort at Pedregal in Cabo San Lucas; tenure as VP Human Resources at Interstate Hotels; and successfully overseeing more than 150 global hotel openings as VP Openings for Wyndham Hotels and Resorts including directing the renovation and rebranding of the group’s Grand Chicago Riverfront Hotel.

“Nimble, that’s us. I’m here to provide the operational balance to keep the amazing work that Bill and Jacqueline do moving forward in the most efficient way possible.”

  • History of producing substantive financial improvements
  • Responsible for more than 150 successful global hotel openings for Wyndham Hotels and Resorts

Suzanne Swafford

Associate Partner, Revenue Optimization

Suzanne Swafford is a leader with a reputation for collaboratively creating the right plans across multiple departments, putting in place the right processes, and working to the highest priorities of the organization where Sales and Revenue Optimization strategy and execution is the focus for growth, expansion and ultimately the organization’s financial health. As the Senior Director of Revenue Management with Wyndham Hotels and Resorts, Suzanne worked with full-service properties, asset management companies and ownership groups, and led the openings of five newly built resorts, two full brand integrations, and over 75 brand conversions.

An understanding of not only analytics, but how to apply them to strategies and tactics to achieve desired results, Suzanne’s portfolio of 32 hotels, boasted a 10-year average annual total revenue growth of 10%. By providing insightful strategy focused on revenue per unit both used and unused, unit to space ratios for optimum performance, and ancillary revenue capture by ensuring each segment, distribution channel, and ancillary revenue source are set to perform to the maximum potential, Suzanne is able to capture opportunities and grow revenue streams while creating customer value enhancement guaranteeing ongoing success for her clients.

“I passionately believe that in this industry, being approachable and insightful is the very first step to generating revenue and success.”

  • Seasoned Revenue Strategist
  • Destination & Urban experience
  • 75+ Brand & Systems conversions

OUR Awards


Inc 5000

Fastest Growing Companies


Inc 5000

Fastest Growing Companies


Inc 5000

Fastest Growing Companies


Financial Times

America’s Fastest Growing Companies


Financial Times

America’s Fastest Growing Companies