Creating a strategic hospitality marketing plan is key to being seen by the right customers to increase your revenue. SSP’s marketing consulting team will begin by analyzing the data, from your brand narrative to your online identity, to ensure you have a solid presence, which is necessary in capturing your audience. Whether you are an independent boutique hotel brand, lifestyle hotel, or branded property, SSP will devise a well-rounded strategy that encompasses your digital channels, advertising plans, social media strategy and public relations efforts. Through a solid multi-channel marketing plan and by developing creative solutions to drive on property revenue, SSP will work with you to maximize ROI and reach your goal.
A 360 approach to strategy that looks at all facets of your business to ensure that every part of your marketing plan, including digital marketing, social media, advertising and public relations, works harmoniously together toward the common goal.
BRANDING AND BRAND DEVELOPMENT
Build your brand or solidify your current identity and messaging so you attract the right customers and build customer loyalty.
ONLINE PRESENCE ASSESSMENT/AUDIT
Audit your website, OTA’s and additional channels where you are profiled or advertising, to ensure your brand identity is consistent and accurately conveying the key messages needed to gain customers.
Identify the proper digital channels and structure your marketing and advertising strategy to gain new customers, retain current customers and boost revenue.
Audit your existing social media accounts and create a social strategy, from messaging and content recommendations to social advertising campaigns, that conveys who you are as a brand and drives brand awareness and revenue to your hotel.
WEBSITE DEVELOPMENT OPTIMIZATION
Build a website that represents your brand, attracts and speaks to your customer, and ultimately converts them into bookings. Optimization will be one of the crucial components that will help you reach your goals.
STRATEGY ALIGNMENT WITH REVENUE OPTIMIZATION
Align your marketing efforts to complement a well thought out revenue optimization strategy ensuring a holistic approach between the plan and the execution of revenue objectives.
Set your team up for success by providing them with the training, coaching and mentoring tools they need to excel.