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Robert Speck

Property Transition, Revenue Optimization and Sales Expert


Robert Speck is a trusted industry leader with extensive experience in multi-property management, international sales and marketing, and hotel development. As Hilton’s Regional Vice President of Sales and Marketing, he was responsible for the commercial activities for 60 full-service hotels and resorts in the Western US and Mexico.

Known for his breadth of experience and expertise in revenue optimization, Robert transitioned to Hilton’s development team in 2017, focusing on new hotel development and brand transitions for managed hotels. He was instrumental in adding 50 full-service and luxury hotels to Hilton’s managed portfolio in the Americas.

A native Texan, he started in the industry as a busboy at the Waco Hilton while attending Baylor University. Robert continued his career with Hilton in northern California, rising to Regional Director of Sales & Marketing. Robert and his wife Melinda relocated to Hilton’s corporate headquarters in Beverly Hills where he oversaw commercial activities for Hilton’s full-service and luxury brands in Southern California and Mexico.

Robert and his family continued their move south when he was recruited to open the Hilton San Diego Bayfront and run the San Diego sales complex. There, he directed the opening activities for this newly built 1,200-room hotel, as well as the commercial activities for 25 other managed full-service, luxury, and resort hotels in Southern California and Mexico.

Expertise in solving these types of problems:

  • Hotel transition plan for hotel brand/independent transfers
  • Sales channel evaluation and optimization 
  • Sales staff productivity evaluation, improvement plan 
  • Sales staff training, including leadership