Ferrán & Associates, led by Fernando Salazar, Founder and President, is a food and beverage consulting company that specializes in concept development and the qualitative analysis and execution of food and beverage services in all areas of hotels, free-standing restaurants and bars.

Fernando brings Domestic and International experience in executive leadership roles with companies such as Omni Hotels & resorts, Wyndham Hotels & Resorts, and Interstate Hotels and Resorts (now part of Aimbridge Hospitality). His team can assist our clients in all aspects of Food and Beverage including but not limited to Concept and Menu development, operational standards and processes, service standards and execution, organizational assessment and post COVID planning. Like SSP,  Ferrán & Associates is focused on results, using guest satisfaction and bottom line improvement as their metrics of success.

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