This is it. Your business position is the foundation of everything associated with your brand. And SSP is excited to be a part of it. What are your core values and key differentiators? Who is the customer? What is the value proposition? And once you know that, how do you go about telling communicating that position, not only to the world, but internally as well? We are here to answer those questions. And we will ask the questions needed to help you define those define that position so powerfully that you can “speak your brand” fluently in every way you communicate.
- Create business positioning
- Define the prime customer
- Define the competitive frame
- Articulate competitive advantage
- Align and execute against it – total company alignment to support and strengthen your overall business goal