Associate Partner, Revenue Optimization


I passionately believe that in this industry, being approachable and insightful is the very first step to generating revenue and success.

  • Seasoned Revenue Strategist
  • Destination & Urban experience
  • 75+ Brand & Systems conversions

Suzanne Swafford is a leader with a reputation for collaboratively creating the right plans across multiple departments, putting in place the right processes, and working to the highest priorities of the organization where Sales and Revenue Optimization strategy and execution is the focus for growth, expansion and ultimately the organization’s financial health. As the Senior Director of Revenue Management with Wyndham Hotels and Resorts, Suzanne worked with full-service properties, asset management companies and ownership groups, and led the openings of five newly built resorts, two full brand integrations, and over 75 brand conversions.

Suzanne Swafford Headshot

An understanding of not only analytics, but how to apply them to strategies and tactics to achieve desired results, Suzanne’s portfolio of 32 hotels, boasted a 10-year average annual total revenue growth of 10%.  By providing insightful strategy focused on revenue per unit both used and unused, unit to space ratios for optimum performance, and ancillary revenue capture by ensuring each segment, distribution channel, and ancillary revenue source are set to perform to the maximum potential, Suzanne is able to capture opportunities and grow revenue streams while creating customer value enhancement guaranteeing ongoing success for her clients.