Chief Operating Officer


Even beyond the most simple definitions of ‘success,’ there’s a common goal that we are all working toward together: I want to create teams that come together as a whole.

  • SSP Founding Partner
  • 20+-year career in executive sales leadership roles
  • Global market expertise

Jacqueline Villamil knows what it takes to get business done in the hospitality industry. Efficiently, creatively and expediently, no matter the property’s culture or location, she creates powerful teams from strong individuals, and inspires them to work toward a common goal.  Completely bi-lingual and bi-cultural, Jacqueline leads the development of the Luxury, Lifestyle and Boutique segments not only in the US but also Latin America.

As the Chief Operating Office for SSP, Jacqueline’s depth of experience leading teams, managing projects and implementing strategic sales and marketing solutions at top-tier properties throughout the U.S. and Latin America is an undeniable advantage. Prior to joining SSP, Jacqueline accrued two decades of experience in sales, marketing and the revenue management of mid-scale, upscale, luxury and lifestyle-concept hotels. Most recently, she served as an industry consultant, assessing and offering solutions to improve the performance of hotels through report analysis, staffing, systems and process evaluation. Jacqueline also served as the vice president of sales for HEI Hotels & Resorts, Merritt Hospitality and in director roles in sales and marketing for properties within Starwood Hotels & Resorts, Hilton Hotels Corporation and Meristar Hotels & Resorts, among others.