Bio
Zach Teplin is a branding and design expert with a decade of experience creating iconic, award-winning, guest-centered visual identities for world-class hotel brands. With a background that bridges luxury fashion, fragrance, and hospitality, Zach delivers high-level strategic thinking and detailed creative execution to every engagement.
Zach has both breadth and depth of experience, ranging from oversight of visual branding and creative development across a portfolio of hotels to leading individual luxury boutique hotel brand visual identity development.
Zach is able to lead processes, including, but not limited to: naming and logo creation, uniforms, scent profiles, marketing collateral, graphic design, F&B concept development, event collateral, and merchandise.
Zach’s work consistently reflects a thoughtful understanding of how design impacts the guest journey and brand resonance. Known for his collaborative approach and eye for detail, he has also supported independent clients and creative agencies with high-impact storytelling and design across print, digital, and experiential platforms.
As an Industry Expert with Strategic Solution Partners, Zach helps hospitality brands define and elevate their voice to drive connection, cohesion, and long-term guest loyalty—creating the kind of memorable design touchpoints, from matchbooks to coasters, that guests want to take home with them.
Expertise in solving these types of problems:
- Building brand identity systems that reinforce guest experience goals
- Launching new F&B, spa, and hotel brand visuals
- Creating brand guidelines for consistency across properties
- Designing multi-channel marketing assets for pre- and post-opening support
- Aligning creative direction with business objectives
- Unifying multiple brand aesthetics in partner collaborations
