Paul Malcom is the Founder and Managing Director of Chalkline Consulting, which he established in 2018 in Adelaide, South Australia, as an independent consulting company specializing in hospitality and driving commercial excellence.
Paul’s 40+ years in sales and marketing, as well as commercial management within the hotel industry, spanning four continents and eight countries, have given him an in-depth understanding of the excitement, complexities, and rewards that the hospitality world has to offer.
His experience across global markets with Hilton, Marriott, and Intercontinental provides him with the expertise to facilitate strategic decision-making at the highest levels. Execution is strategy, so keeping it simple, agile, and responsive is Paul’s strength.
Dealing with all types and levels of stakeholders to understand organizational challenges and opportunities, while delivering the desired results in a collaborative partnership, is what Paul can bring to any project or discussion.
Expertise in solving these types of problems:
- Brand positioning, clarity & health
- Enhancing customer loyalty & retention
- Innovation – driving it & defining it
- Rebranding, acquisitions & feasibility studies
- Getting the most out of the commercial resources
- Driving market share, managing margins & understanding the “mojo” – (the morale & mood of the team)
