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Industry Experts > Mark Sherwin
Robert Jones

Mark Sherwin



Experienced hospitality expert based on 30+ years of on-property, regional, and corporate leadership roles for all segments of lodging – from select service to extended stay to destination resorts and luxury hotels.

Specific experience and knowledge in hotel operations, repositioning, asset management, optimizing financial performance, driving topline strategies, and corporate reorganizations, growth, and alignment.

Mark has experience leading a team in launching 3 new brands (Sonesta ES Suites; Sonesta Select; Sonesta Simply Suites) and transitioning and converting over 200 branded hotels during COVID-19.

As the EVP of Operations, he led the growth of the hotel management company from 20 hotels and $150 mil in revenue to over 260 hotels and over $1bil in revenue over a 7-year timeframe. Mark was a Certified Speaker for the Ritz-Carlton Leadership Center specializing in guest experience and delivering superior customer service presentations to dozens of groups. Mark was part of the leadership team that transitioned Marriott sales and marketing from a single brand/single hotel to a multi-brand/multi-hotel model that was captured as a Harvard Business School Case Study.

Expertise in solving these types of problems:

  • Improve overall profitability by implementing labor productivity metrics and KPIs.
  • Improve operating effectiveness by analyzing leadership staffing models and recommendations for efficiencies
  • Improve customer retention by implementing culture of service excellence based on core services and deliverables
  • Improve revenue generation and market share via sales & marketing deployment evaluation and execution