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Industry Experts > Kim Haasarud
Robert Jones

Kim Haasarud

Beverage & Mixology


Kim Haasarud is a nationally recognized mixologist and beverage consultant, working with hundreds of liquor brands, restaurants, and hotels across the country in helping to create successful cocktail and bar programs. Her expertise and skills include bar design consultation, drink development, training, trend analysis, to-go programs, and menu design. In addition to consulting with groups such as PF Chang’s, Omni Hotels, Aimbridge Hospitality, and Darden Restaurants, she has worked with dozens of beverage and alcohol brands.

 Kim has been a judge on Iron Chef America, as well as doing guest appearances on “The Today Show” and CBS’ “Early Morning Show.” Kim is the author of the best-selling “101…” cocktail series with Houghton Mifflin Harcourt. Most recently, she was elected as President of the United States Bartenders Guild.

Expertise in solving these types of problems:

  • Bar design/concept
  • Trend analysis, menu design
  • Effective,  creative cocktail programming
  • Mixologist expertise

Case Study

What it Takes to Evolve a Beverage Program