Industry expert ConsultanTs

Partnerships drive success

Industry Experts > Deirdre Ryan
Robert Jones

Deirdre Ryan

Marketing and Branding Expert


Deirdre Ryan is a hospitality veteran with 20+ years of experience in sales and marketing. Throughout her career, she has developed a unique skill set that is an amalgamation of strategy, revenue growth, and creativity that results in financial success and brand growth.

Ryan was hired at Ace Hotels in 2010 as Director of Sales and Marketing for Ace Hotel New York by the Founder of Ace Hotels, Alex Calderwood. Within 2 years, Ryan was promoted to Head of Sales and Travel Marketing for Ace Hotel Group and eventually Vice President of Sales and Marketing. Ryan was instrumental in the expansion of Ace Hotels domestically and internationally. Under her leadership, the sales team grew from 7 people in 2010 to nearly 50 in 2020.

The sales department was envisioned, conceived, and created by Ryan and the company grew from revenues of $35 million in 2010 to $160 million by 2019. As Vice President of Sales and Marketing, she built the Global Business Development team which achieved $3 million in additional revenue for the portfolio.

Being such a unique brand with a strong brand identity, it was imperative that Ryan work closely with the creative and cultural team to launch and sustain brand integrity through the successful execution of partnerships, events, marketing, and PR. The highlight of Ryan’s more than a decade tenure at Ace was being part of the original team 7 which included the Founder and Partners that grew the brand from 4 small relatively unknown hotels to the world-renowned brand it is today.

Prior to Ace, Ryan worked with SoHo and Tribeca Grand Hotels, Design Hotels, and Kimpton Hotels in various disciplines from sales to the entertainment market, and business development in North and South America.

In the spring of 2021, she moved to magical Sante Fe, NM with her family.

Expertise in solving these types of problems:

  • Sales Strategy infrastructure – SOPs, strategic planning, budgeting, goals, incentive planning
  • Brand Strategy and Development
  • Strategic Partners and Collaboration
  • Mentorship and Coaching