Cary Broussard – SSP hospitality marketing expert

Marketing, Operations, Service Training, HR

Industry Expert: Cary Broussard

Bio

Cary Broussard adeptly integrates marketing, operations, and leadership training to contribute to the success of notable hotel enterprises. Renowned for her astute communication skills and strategic marketing acumen, Cary has played pivotal roles in establishing upscale and luxury hotels across the United States and the Caribbean. Her focus on emerging markets and catering to the needs of women travelers underscores her commitment to innovation and inclusivity in the hospitality industry.

Her specialties include innovative marketing, partnership, and operations strategies to attract and retain a dynamic workforce focused on bringing loyal customers to companies and hotels. Cary and her team recruit top-tier talent, design, and teach leadership courses emphasizing inclusion and social responsibility. As an adjunct professor at New York University, Cary taught sales, marketing, and revenue management to hospitality students worldwide.

Before her consulting roles with Highgate Hospitality and Aimbridge Hospitality, Cary was Senior Vice President of Wyndham International and the Wyndham Hotel Group. Before entering hospitality, she worked in the U.S. Senate Majority Leader’s office and for the American Cancer Society.

Cary’s book, From Cinderella to CEO, has been published in 10 languages, and her podcast, Cinderella CEO On Air, focuses on career growth opportunities and leadership lessons shared by CEOs.


Expertise in solving these types of problems:

  • Training, Strategy, and Communication
  • Design and develop effective marketing programs
  • Develop effective internal/external communications programs
  • Develop and assist in leading company-wide Diversity and Inclusion programs
  • SOP creation
  • Advisory Board Management
  • Leadership development

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