Bio
Angela Murphy is an experienced global commercial strategist with over 20 years of international hospitality leadership across North America, Australia, and Asia-Pacific. She specializes in driving hotel revenue growth through the integration of sales, marketing, revenue management, and emerging AI technologies.
Angela has a proven track record in developing and executing commercial strategies that unlock new revenue streams, optimize performance, and strengthen market positioning across resort and urban markets. Her expertise includes aligning commercial functions to operate as a unified growth engine, improving collaboration between sales, marketing, PR, and revenue management.
She has held senior commercial leadership roles within global hospitality organizations, overseeing large-scale revenue portfolios, repositioning brands, expanding international sales networks, and building strategic partnerships with airlines, travel advisors, and corporate clients to accelerate market share.
Today, Angela supports hotel owners, operators, and management companies by combining strategic advisory with hands-on implementation to build scalable and sustainable commercial frameworks.
Expertise in solving these types of problems:
- Integrated commercial strategy and revenue growth
- Brand, marketing, and PR alignment for stronger positioning
- Global sales and distribution expansion
- Commercial team structure and cross-functional alignment
- AI-driven insights and automation for performance improvement
