MEETING PLANNING COMPANY

THE COMPANY

This customer is an Southern California-based global strategic meeting management solutions organization delivering meeting excellence since 1993.

SSP really understood where our past strategies had or had not worked, garnered a good understanding of what would be required to succeed in this market and implemented against them.

THE NEED

A calculated metamorphosis.

Our customer needed help repositioning their business model for continued growth and the eventual transitioning of leadership. They needed to diversify their offerings without impacting the current revenue resources and personnel.

THE STRATEGY

A collaborative effort.

  • Define the “end game” expectations and create a next phase picture.
  • Evaluate the current state including the Roles and Responsibilities, Core Competencies, and Market Position.
  • Create a detailed Gap analysis.
  • Facilitate a Positioning exercise.
  • Define and present the aggregate of this information to articulate the future state and produce a detailed prioritization of how to implement the next steps.

THE RESULTS

A successful transformation.

Through our collaborative process, our customers’ associates were engaged and contributed to the outcomes, elevating overall buy in and commitment from the team. Benchmarks were achieved and subsequent follow up and progress assessments were scheduled.

THE FUTURE

A powerful roadmap.

Our Customer is well positioned for continued growth and product expansion and our relationship continues today with our ongoing exchange of best practices and support.

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